WELCOME TO THE NEW DARK AGE OF FILMI PROMOTION (9th Feb 2010, 1710 Hrs)

WELCOME TO THE NEW DARK AGE OF FILMI PROMOTION (9th Feb 2010, 1710 Hrs)

Link-ups and Break-ups between the leading actors (of film releasing) are passé! And so also threats from underworld dons! Welcome to the NEW DARK AGE of filmi promotion…

The stars and Bollywood producers have joined hands now with politicians and media to promote their film’s release in a nouvelle way… all the three parties, namely, the filmmakers & stars, politicians and the media are all hands-in-gloves as crores are at stake when a film releases now. How does this new dark age filmi promotion begins???

The filmmakers buy air time on various news channels (they come in dozens nowadays), the politicians through their respective parties issue threats while other parties supports and the media (news channels) goes berserk to highlight the plight of the filmmakers by taking interesting hateful and supportful bytes from various political parties’ spokespersons, thereby creating chaos in respective cities and the whole nation as if the world is coming to an end. The filmmakers stands by his / her stand to shout aloud by speculating on issues that are so-so irrelevant to one’s film… and the news channels’ anchors start hamming on an hourly basis, debates are then held by plugging in the politicians (some hateful while others in favour) to debate endlessly for days together (as if the news channels have no other real news to show its viewers), while promos are aired on and on… while cities and the nation is under seize because of all the hatred and chaos of the three parties…. Imagine, all for a film to release and make it a hit!!!

While Vidhu Vinod Chopra – Chetan Bhagat and Media Professionals stand-up made 3 IDIOTS a big hit, one will have to see if Karan Johar’s MY NAME IS KHAN will become a super-hit or flop at the box-office after all the fracas? It was not shocking to watch Vidhu Vinod Chopra shouting in anger – ‘Shut up!’ to media professionals, who asked a simple question at a press conference. Because everything was staged and pre-palnned as next day, immediately he apologised on national news channels for his arrogant behaviour… so two days of live coverage was well captured by the media making all the ad revenues respective channels earned from the filmmaker. Chetan Bhagat, who was paid a sum for his book, immediately, jumped the gun to promote his book (he sold more books after the controversy by taking the readers and book lovers for a ride) by abusing the filmmaker about cheating him for not giving him the credit for his story. However, soon after, everybody started praising each other after the film was decalerd a hit!

Shah Rukh Khan’s stand (from American soil) against threats from Shiv Sena while he was busy in American on a promotional tour (remember this is the same SRK, who was pissed off at Newark Airport in August 2009 and said he wouldn’t like to visit America again) of his film and all the fracas making Mumbai tense for everyone for couple of days while State Congress Government kept silent like a bunch of eunuchs… while the media was having a hearty time (for their TRPs race) to speculate and spread the ambience of hatred in Mumbai… everything seems to be staged and pre-planned… because no sooner SRK arrived from America, at the airport itself he showed interest to meet Bala Saheb if invited and suddenly there was a lull at the Sena Camp and CM Ashok Chavan trying to show his valour announced that state would give adequate security cover for the release of the film… WOW! Isn’t that a great show folks?

While there are innocent children being raped and molested in the city, the government cannot provide them security and punish the culprits, kudos to Ashok Chavan to provide security to all cinema halls in Mumbai for releasing a film! Have we become so insensitive towards children who are being raped in the society and sensitive towards a film’s release??? How gross it can be friends and how low the filmmakers and politicians can stoop all for a few crores in their Swiss Banks???

Yes, the NEW DARK AGE of filmi promotion has opened a new chapter in India… the Home Minister is not bothered about how many poor are dying because of price rise of food items but he is worried and takes action to support the release of a film… well, it is pathetic to see the game rich people play to suffocate the poor and take everyone to ransom by speculating hatred in the society for such a silly reason???